SHINBRAND
SHIN Brand by Antonio Shin
Founded in August 2021 by designer Antonio Shin, SHIN is a Seoul-based brand redefining men’s and women’s fashion through a contemporary lens. As a Korean who grew up in Eurasia, Antonio brings a unique perspective to Korean culture, exploring and reinterpreting it through clothing.
Inspired by traditional hanbok, Korean folk crafts, and art, SHIN began by reimagining heritage garments. Now, the brand evolves beyond direct hanbok influences, blending historical elements with modern aesthetics to create pieces that honor both Korea’s past and future.
SHIN’s signature lies in “fusion hanbok”—a contemporary take on traditional attire for those who embrace individuality and artistic expression. Rather than dressing everyone, SHIN seeks to connect with those who resonate with its vision of beauty, believing that wearing SHIN is not just about appearance, but about how it makes one feel.
